The Ten Commandments of Marketing Yourself, Your Product or Your Services

I’ll start off with a somewhat controversial declaration: Marketing Rules! Okay, maybe it’s not that controversial. What I mean by that is business is all about marketing when you break it down to the basics. Therefore, successful business is all about successful execution of the company’s marketing function. Don’t believe me? I can swap stories with you that illustrate millions of dollars of lost value for companies that have struggled with the...

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The Nine Most Powerful Words You Can Say

"Where do you feel like you are right now?" When you are working with a new prospect or just following up on a lead, once you have let them talk and tell you all about the deal or their situation, ask them this question. It might seem redundant - like they just finished telling you the answer to this question - but I assure you you'll get more from asking this question than just more details about the loan request. When you ask someone where they feel they are, they will start to share more of their hurts, pains and frustrations -- leading you...

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Overcoming Depression and Isolation

Holiday celebrations, and preparations are coming right up. This might be a tough year for many of us. Hopefully this will help someone. Coming out of a major heartbreak, I met with a counselor who helped me see the signs of Depression in my life at that time. I thought I was strong and could "power through" all of my problems. I didn't do very well with that method. If you're dealing with depression and stagnation, my advice is as follows: (1)...

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