"If they're laughing, they're buying."

"The #1 trigger of human laughter is surprise." ~Jerry Corley

Set up their expectations... shatter their expectations... surprise them... equals laughter. Incongruity creates humor. Without incongruity, double-entendre and surprise, there is no humor. The best comedians incorporate these into their acts smoothly, but they are still using these basic formulae.

What does this have to do with you?

"If they're laughing, they're buying." ~ Jeffrey Gitomer

That's what it has to do with you. The more you can incorporate humor into what you already do, the more impact you'll have and the more money you'll make.  This is something I'm working on everyday!

To your success!

Mark Anthony McCray helps people live on PURPOSE, achieve higher PERFORMANCE and experience true PROSPERITY.  Be sure to subscribe to this blog so you don't miss a thing and forward this to a friend if you found it helpful. All material © Copyright, Mark Anthony McCray unless otherwise noted!

He can be reached in the following ways:
Phone: 281-846-5720
Twitter: @LiveBIGDieEmpty

For more information on Mark as a speaker or presenter check out


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