Information from book publisher, Ken Whitman of SideKickPrinting.com, for those interested in some rough numbers on the self-publishing business. I get these questions quite often regarding what people should expect.
From Ken Whitman:
"I produce a lot of books for self-publishers. There seem to be three types.
Type 1: I print 100 books for them and they never come back.
Type 2: I print 100 books from them and they come back 2 to 4 times over six months.
Type 3: The ones that have a built in audience and I print 500 -1000 copies every two to three months.
Now for the fun part...
Type one is 80% of my business
Type two is 18% of my business
Type Three is 2% of my business
An average self-published Author would make:
Type 1 - $500 or less
Type 2 - $2000 to $4000 over the course of a year or so
Type 3 - $10 to $20,000 per year
Identify what should your investment be into a self-published book. Let's say between editing, cover design, marketing, etc. it could easily cost 2500 or more, you would have to fall into that Type 2 (18%) category just to break even..... "
[Mark's Note: It seems the best use of books for most self-publishers is to open the door to other opportunities such as speaking, consulting and other product sales.]
I hope this helps...
What do you think? Are you published yet? If you are, what are your experiences?